3hree Café Returns
Posted on Thursday, April 3 2008 by Heather Brandon
On a recent late-winter day, I entered the glass door of 3hree Café on Springfield’s Belmont Avenue in Forest Park, where the proud new owner, Cathie Albrecht, was busily on the phone arranging an appointment. She had just recently purchased the storefront and was preparing it for her soft opening this week.
Papers were spread out on one of the café’s square wooden tables, along with a food catalog, keys, a cell phone, a land line phone, and a bag from the Holyoke Mall Albrecht had recently received from a friend in town.
Inside the bag was a gift from someone Albrecht credits for helping her relocate to the café. It was a small ceramic work of art she planned to set out prominently on the counter—a colorfully-glazed, decorative head and shoulders adorned with the word, “Chef.”

The gift was from Nancy Bristol, general manager of Kid Stuff at 1504 Allen Street, who had targeted Albrecht as a potential supplier of organic and gluten-free pizza dough and birthday cakes, something Albrecht specializes in at her home-based business in Wales, Auntie Cathie’s Kitchen.
“I don’t know how Kid Stuff actually found me,” Albrecht said. “But I said I’d be very interested.” Following up, Bristol asked to pay a visit around Thanksgiving last year, when the bakery was immersed in orders prior to the holiday. Albrecht asked to delay a meeting.
In lieu of one, Bristol submitted an order for two pies just in time for the Thanksgiving holiday. The Kid Stuff owner, Joe Bonavita, showed up in person to pick them up, saying he wanted to see if Albrecht could handle their orders, and that he wanted to assure that the food would be all natural.
Albrecht said she told him, “We use real butter, Cabot butter; we use King Arthur flour; we use organic oats. We use all natural ingredients, because we make everything from scratch, and there’s no lard, and whatever people make wholesale stuff with, which isn’t really good.”
Her pies went over well, she said, and next Albrecht was asked to supply sample cakes. She got the job.
One day, after delivering an order, Albrecht said, Bristol recommended that she deliver samples to a few additional places around town. She gave Albrecht a bunch of business cards to get her started. But there was one business she didn’t have a card for.
“‘It’s called 3hree Café,’ Albrecht recounts Bristol telling her. ‘These guys came and opened it from California—they own a mansion.’ She started telling me this because at the bakery, we have a house built in 1733. We started doing what we call quiet dinners in our dining room. People come at night, and we serve them a five-course meal—you can bring your own wine—and this is what these [3hree] guys wanted to do.”
Bristol saw something in common, and urged Albrecht to talk to the 3hree Café owners—who, little did they know at the time, had already closed up shop in October due to personal circumstances that led them to return to California, leaving their café vacant.
“I was looking them up,” Albrecht said, “and that’s when I found your article. And then I found the article where it said they had closed.”
Albrecht emailed me on New Year’s Day to ask about the closure, saying she had wanted to visit 3hree for breakfast and was disappointed. “What happened?” she wrote. “The place sounded great, just the kind of food we like.” I responded immediately to let her know the place was not just closed, but also for sale. My fond thoughts about the place, and the hopes that someone might reopen it, prompted me to write a January 9 piece about the importance of third places.
Albrecht told me she and her husband were considering relocating, of all things, from their spot “in the middle of nowhere.” She was curious about the neighborhood surrounding 3hree Café.
“Is it a ‘not so good’ neighborhood, or is it up and coming?” she asked, a question to handle carefully, since it’s not necessarily a spot for just any entrepreneur. Albrecht asked for “insight” on the area (pictured).
I tried to respond as honestly as possible, as I truly believe the café is situated competitively for the right kind of business, but it is not for the faint of heart or the totally uncertain.
I told Albrecht at the time she might want to talk to Belle Rita Novak, a nearby resident, manager of a local farmer’s market, and fellow baker who supplied brioches to 3hree Café in its few short months of operation last year. I was prepared for her interest to wane based on the somewhat gritty reality I tried to portray, as succinctly and perhaps even neutrally as I could, in my email.
“It would be nice to contact some other area farmers who may be interested in selling us organic produce and eggs,” Albrecht offered cheerfully in response, indicating her interest in following up with Novak. “We have our own organic gardens, which we use in the months we can, for all of our soups and sandwiches, but supplemental is always welcome.”
“I don’t know why, I was just really compelled to drive over here and look at it,” she said about her reaction to some of the ensuing email exchanges as she learned more about the place. In one email, Albrecht had told me she synchronously had jury duty in Springfield, and she would just stop by the storefront and peek through the windows.
“I wasn’t looking for another business,” she explained. “I mean, I’ve got my hands full over there [in Wales]. God knows why I’m doing this.” Albrecht wasn’t looking for the Kid Stuff contract, either. “Things happen that way,” she said, laughing. “People just show up.”
She visited the vacant café storefront based on her whim. “I looked in the window, and I was just like, oh my God, this place is awesome!” The owners had left on the window a phone number and a somewhat hasty note explaining the storefront’s availability. They apparently wanted someone to take over the place who would more or less keep it the way it was, and not just another pizza joint.

“I came home, and I talked to Ray [O'Dell, one of the former owners], and right away we hit it off. I said, ‘I’m sure you have other people who are interested.’”
One prospect, Albrecht recounted O’Dell telling her, wanted to make the café into a hair salon, and another wanted to make it into a pizza and/or hamburger place. “Sometimes, when you’re selling a business, you’ve just gotta look the other way, and not care what happens,” she said. But not in this case—the former 3hree guys held out for the right new owner.
Albrecht told O’Dell she liked their story and she liked the sound of their food, and there was something about the place that had a lot of charm. The price seemed a little high, maybe more than she could afford, but Albrecht’s husband encouraged her to take a look inside before making a decision.
Sometime later, she emailed to say she and her husband “fell in love with it.” She told me during our interview that the first words out of her husband’s mouth when they came in for a visit with a Sears Real Estate representative were, “This is the place that you’ve been dreaming about for as long as I’ve known you [eleven years]. This is it. It’s everything you’ve wanted.”
Auntie Cathie’s Kitchen in Wales (pictured, during early morning business hours), Albrecht said, is very rustic; it’s in a barn; she and her husband put it together themselves. It has no plumbing—customers use a portapotty outside. She’s very excited to have a café with a flushing toilet. And it’s no ordinary, run-of-the-mill bathroom, either, as you have to visit the café yourself to be able to see (photos don’t do it justice).
“This place, from the beginning, just made me want to come back again,” Albrecht said. “When you come here, when you pull up to this little strip, you look at this place, and you just say, oh, it’s a little restaurant.”

“But when you walk inside,” she continued, “it’s almost like it shuts you off from the outside. Does that make any sense? You get in here and you’re enveloped by the look and the feel. It feels good. It feels happy. Somebody put something into it, and you can feel that. Whatever these guys did to it, they put their heart and soul into this place, and that’s what you get.”
Albrecht told me in January that she and her husband considered the café “a great location for a kind of upscale breakfast and lunch place. If all things work out, we will keep part of their menu and maybe add a few things, so there is something for everyone.”
She said they have even considered opening the café for a fixed-price dinner a few nights a month, a strategy that has gone over well in Wales.
At the end of February, Albrecht was just a couple of weeks away from closing on her purchase when she offered samples of her baked goods at the annual meeting of the Forest Park Civic Association, after connecting with café neighbors who suggested the approach as a way to introduce herself to residents while she pursued her purchase of the café. Her food was a huge hit.
The civic association presented the former 3hree owners with a plaque last spring for providing beneficial community service to the neighborhood.
It reads, “For making the move from California because you loved a house in Forest Park and immediately became caring, informed and involved neighbors. And for having enough faith in the future of Forest Park and Springfield to open 3hree Café. We thank you.”
The former owners left the plaque behind in the small kitchen, where I was able to photograph it along with all the shiny, stainless steel appliances.
“I’m going to do my best to keep the same menu,” Albrecht said. “We’re going to keep mostly the same [items], but we’re going to add some of our own touches; we’re going to bring a lot of the baked goods. We do some really nice tarts, cakes, homemade pies.” She also does catering.
“We want people be able to come in, and say, ‘I’d like to order a birthday cake.’ I have a book they can order from. We do gluten-free baking, and I want to be able to offer that here, too. And I think more vegetarian.” She cited a simple Mediterranean salad she provides at her other bakery, including hummus, falafel and chick peas. The previous 3hree menu had a lot of beef and chicken, Mexican style.

“I love that,” Albrecht said. “We make this one sandwich—it’s like a turkey club sandwich, and it’s made like a quesadilla, and it’s awesome. So we want to do stuff like that here. We’ll change it a little, but we’d like to keep the same thing.”
In talking to O’Dell, Albrecht said he thought the two businesses would be a good marriage, since the former 3hree Café did not make a lot of baked goods. The new iteration will serve breakfast all day, and will provide custom items upon request.
“If you came in here and wanted something that isn’t on the menu, and we can make it, we would make it,” she said. Albrecht’s other bakery doesn’t even have a menu, but her customers return because she makes what they like. “She makes my poached egg on dry toast,” Albrecht said her customers tell themselves, and that’s why they come back for more.
Albrecht, a West Hartford native whose formal professional training is in finance as well as working her way up through high-end kitchens in Boston, makes a wicked good seven grain bread, tomato and ravioli soup, peach scone, and pumpkin muffin—all of which she generously provided to me as samples to take home. My children especially enjoyed the bread, toasted and buttered, and they look forward to visiting Springfield again so they can sample more of Albrecht’s goods. My husband savored the muffin, giving me the wide-eyed-while-chewing look he gives when he eats something that tastes very much homemade, the kind of food that goes to the heart as well as the belly.
“I don’t know if this is the ultimate place for me,” Albrecht said, “but this is the next step in the journey. It sounds kind of kooky, but that’s how I feel. Two years from now, I may be somewhere else, I don’t know. This place might be great. It might expand. Right now, I’m here today, and that’s all I can think of. I’m just going to take it where it goes.”
3hree Café, at 684 Belmont Avenue, is open for business 7:00 am to 3:00 pm Wednesday through Sunday, serving breakfast and lunch. It is closed on Mondays and Tuesdays. Albrecht plans a grand opening later this month. With questions, words of welcome, or orders, contact her at (413) 773-3332, or via 3hreecafe.com.


rvr
April 3rd, 2008 at 1:48 pmnice job. can’t wait to get back to the hood and try it out. sounds delicious, and now i’m totally starving!
Erica Walch
April 3rd, 2008 at 3:58 pmHeather — what a great story! Your site is such a great source of and for information — we wouldn’t have a renovated 3hree if it weren’t for you. When are you going to start accepting donations/selling subscriptions so your readers can keep YOU in business, too?
Nancy Bristol, General Manager Kid Stuff
April 3rd, 2008 at 3:58 pmAuntie Cathie not only bakes our delicious Birthday Cakes, she provides our pizza dough for our organic/natural pizzas, our cookies, muffins and scones. They are all delicious!!! Springfield is lucky to have such a wonderful baker and incredibly gifted chef!!
Sheila McElwaine http://!?
April 3rd, 2008 at 4:30 pmAll these comments are true and all this praise is well-deserved.
It’s worth noting that 3hree’s original owners and Auntie Cathie understand and accept the X and the Forest Park neighborhood just the way it is, warts and all, and that they have provided the neighborhood with a high quality small business. Let’s hope that their example emboldens others to follow along.
tshirtbabe
April 3rd, 2008 at 8:37 pmI loved the 3hree Cafe! The guys were so nice, and the food was so good - something different than the usual lunch fare available in the ‘hood. I’m very excited that it’s re-opening, and in a style similar to the 3three guys. I miss them, but I wish the new owners all the best, and I’ll do what I can to support them!
AdamH
April 3rd, 2008 at 9:46 pmI’m so happy it’s reopening - I always wanted to get there but never had a chance before it closed. All that strip needs now is a good music/book store and I could stay there from breakfast through dinner.
NoPolitician http://
April 3rd, 2008 at 10:28 pmIt really is amazing to realize that the closest book store to that location is Edwards Books downtown, and beyond that, I’m guessing Barnes & Noble in Enfield. How is it that even possible? Why can’t a small bookstore exist anymore?
Becca
April 4th, 2008 at 6:21 amThis is great news! I plan to frequent the new 3hree as much as I did the old 3hree!
Sheila McElwaine http://!?
April 4th, 2008 at 9:27 amLet us hope that the city’s economic development staff distills our enthusiasm and Cathie’s commitment and uses them to attract more high quality down-to-earth merchants to the real Springfield–not some sanitized “Springfield” touted by public relations shills, but Springfield as it actually is. All neighborhood commercial districts need and deserve entrepreneurs like Cathie Albrecht and the guys who established 3hree!
It’s worth noting and celebrating that 3hree is not the product of a government revitalization scheme, but is the result of merchants with dreams, high standards and a willingness having been willing to look beyond urban cliches.
Scott Hanson
April 4th, 2008 at 2:20 pm3hree cheers for Cathie and her staff! I had lunch there today and it was great! Thankfully, we do not need to travel far to get high quality food and a pleasant atmosphere. I am a strong beliver in supporting merchants throughout the City that provide quality products, at fair prices and are engaged in and respectful of the community where they make a living. I hope that 3hree’s success will encourage others that Springfield has a market for like-minded entrepreneurs.
Heather Brandon http://urbancompass.net
April 4th, 2008 at 4:41 pmThanks all for your comments. Erica, I’m working on a “donate” page. It is currently possible to make a tax-deductible donation to Urban Compass via the Online Journalism Project. Just earmark a check. http://tinyurl.com/3su5q4
Nancy, I appreciate you underlining Cathie’s baking skills. I hope people do support the café as well as all the other local businesses that are providing quality service. Thank you for finding Cathie and helping her find a way to make her successful business grow.
Sheila and Scott you make some great points about what’s needed. I especially agree with the notion that the city benefits most when entrepreneurs understand and accept what it is, unvarnished, and look ahead to figure out how to grow from there.
Rebecca http://www.SpringfieldRail.org
April 6th, 2008 at 11:00 amYay! I was driving past 3hree a few weeks ago with my kids and pointed it out. My oldest son wanted to go back again, when I told him it had closed. “Aww, I loved that place.” He’s in for quite a nice surprise!
(Hmmm…not to get too odd, so to speak, but it seems to me the 3 involved here are the original owners, Heather, and the new owner. What a great story…and thanks for the link to Online Journalism Project.)
AdamH
April 6th, 2008 at 9:42 pmI did have lunch there on Saturday and it was great. I’ll be going back regularly, I’m sure!
Cathie A
April 7th, 2008 at 4:02 pmI just want to say thank you to everyone for a great first week of business. We feel very welcome and already part of the commuity. Everyone has been so supportive and it is so good to hear all of this wonderful feedback. We will continue to move forward, creating new dishes, breakfast & lunch specials for weekday work people, great desserts, homemade baked goods and more.
And thank you Heather for writing such a great story for/about me. I really appeciate it.
Lauren V
April 11th, 2008 at 9:48 amMy husband and I visited 3hree on Saturday and absolutely adored it! This is why we live in Springfield, for the diversity, accessibility and atmosphere of places like this. Being able to walk 5 minutes down the road to such a wonderful cafe is ideal! Cathie’s key lime is amazing; it is definately a “must try”! I’ll be back tomorrow for some more for sure!
Heather Brandon http://urbancompass.net
April 11th, 2008 at 5:40 pmI’m glad you feel welcomed, Cathie; Springfield is fortunate to have you, and how great to hear people are dropping in to check things out with such positive results.
Sodafixer Jeff
April 11th, 2008 at 8:18 pm3three cafe (Cathie) has the best coffee in the area…and her multigrain bread is out of this world!
Cyndy & Jeff
April 14th, 2008 at 9:15 amThrilled to see this “gem” reopen!! Tony, Joey & Ray would be proud to know that their ‘new beginning’ will grow and continue. My husband and I were regulars with the guys, and now have to say we are regulars with Cathie … breakfast Saturday was amazing … lunch Sunday was wonderful.
Cathy welcome to the neighborhood!! We will see you each week-end!!
Louise & Marvin
April 14th, 2008 at 4:16 pmCyndy & Jeff have already told us so much about your “gem” that we hope to have the opportunity to visit your place, Cathy. But then, we live in the St. Louis area. Good luck to you from the Midwest!